IDEALLY, electability should be all about policy and not optics, but let’s face it, we don’t live in such a world. When party members chose their leaders, very few scrutinise the candidates’ manifestos, and instead vote for the person who ‘feels’ right – in other words, the person who is going to get their party into power.
When looking at the front runners to replace Boris Johnson, what is immediately apparent is that none of them feels quite right, and they all lack the necessary star quality to see off Labour at the next general election.
Certainly, there are plenty of more-or-less competent candidates, but the likes of Zawahi, Sunak, Truss, Javid, Hunt, Mordaunt, and Wallace all somehow feel like yesterday’s men and women. None of them are exciting, and certainly none of them are great performers or feel like winners. No matter how much you despise Johnson, he was certainly a performer, and was a master at winning elections.
What the Tories need to find is an exhilarating candidate, one who feels fresh, has star quality, and has the right optics. To do that, the party needs to skip a generation, and should select Kemi Badenoch, who has been MP for Saffron Walden since 2017.
Why?
Quite simply – and cynically, perhaps – because the optics are good. Nothing says ‘we’re more modern than you’, than to field a relatively young black female candidate against the paleness, staleness, and maleness of the Labour leader. She’s also a good performer, and would do well both at PMQs and on the campaign trail.
But of course, the Tories are not just electing a party leader and campaigner, they are also choosing the next Prime Minister and First Lord of the Treasury, and the most common complaint about Badenoch is that she’s not ready, she’s too young, too inexperienced, she should wait her turn, etc, etc.
This is just sexism.
Badenoch is 42 and has been in Government for three years. That is three years more experience in Government than Tony Blair had when he became prime minister at the age of 43. That is also three years more experience than David Cameron had when he too became prime minister at 43.
Besides, the world now has a lot of female prime ministers who started in the job relatively young – Jacinda Ardern of New Zealand was 37, Iceland’s Katrin Jakobsdottir was 41, Estonia’s Kaja Kallas was 43, Finland’s Sanna Marin was 34, and Serbia’s Ana Brnabić was 41.
If Britain can have male prime ministers in their early forties with zero governmental experience, why can’t it have a female premier of the same age, and who has experience to boot? Other countries seem to manage it.
Of course, none of this is to mention Badenoch’s positions on issues such as tax, education, welfare, and the war in Ukraine. It also does not take into account any mistakes she has made. Yes, one could produce a list of all the candidates and their policy positions and goofs, but I doubt perusing such a grid would make much difference to how either Conservative party members – or indeed the country – would vote. Ultimately, it’s all about performance and optics – and Badenoch has got them a-plenty.
One big question remains: Is she a leader? I think so. She certainly comes across as tough. And don’t forget, this is a contest in which the likes of Truss and Zawahi have chucked their hats into the ring.
I can’t imagine anything more fitting than the image of the Queen shaking the hand of the daughter of Nigerian immigrants as her fifteenth prime minister, at (perhaps) the end of a long list that started with an Old Harrovian aristocrat. Nothing would encapsulate more the changes in the British society in our own Elizabethan age. I know that’s just optics, but they’re important.
I'm all for Kemi & would cheer her to the rafters. She certainly ticks all the optics boxes. Wouldn't we all like to "skip a generation" as well; our current government have done little or nothing to inspire or even stress the importance of politics to Generation Z.
I've taught the history of the women's suffrage campaign for over 15 years & today's undergraduates are clueless as to the reasons why Victorian women began the battle for the vote. They might have heard of Emmeline Pankhurst, or seen Millicent Fawcett's statue in London, but they don't see the relevance of politics today. A conversation in my local coffee shop only yesterday underlined this clearly. Regardless of gender, the group of young baristas had no interest in Johnson's resignation. "They're all the same," one young guy said. His female colleague chimed in with "no-one cares about us, why should we care?" It's not just the Tories that are out of touch, it's most politicians.
After 3 months of study my students had at least learnt something of politics & the law & why their voice mattered. Whether it's Kami or another who takes us into the next election, what I'm most concerned about is that the electorate might not bother to vote at all. Everywhere they see sleaze, backbiting, leaks & lax morals. Many of our young people are deeply moralistic, & support all manner of sustainable development projects & climate change activism. Is it any wonder they are turned off by modern politics?
I'm not entirely sure I agree with some here that the Tory grassroots wouldn't go for Kemi. She's hugely popular at party conference (when she 'opened' for May before May's truly disastrous conference speech marred by coughing and the stage falling apart, she showed total command of the situation and got a very strong response), while the culture wars posturing that annoys me is catnip to normal Tories.
You make an excellent case for Kemi. (All Tory leaders clearly have to have short, memorable names now, so 'Kemi' it is.) And under normal circumstances I'd find it hard to argue. But this time around, things are surely slightly different. It's not a big secret that this winter, the UK is likely to experience serious cost of living issues, massive increases in fuel and energy costs, possibly yet more inflation, industrial action, social unrest, geopolitical instability, pressure on the Union, and the possibility of an out-and-out crisis if e.g. China blockades Taiwan. This is all before the new PM even has to face the electorate!
It's for that reason that, for once, I'm less interested in someone who either matches my ideology (no one ever does, anyway) or who has some obscure kind of appeal to me, than someone who is simply good in a crisis. That means someone experienced — a cool head — decisive, intelligent, confidence-inspiring. I will gladly put up with some slightly dodgy views or annoying features to achieve these things, because I really do think the situation is that bad.
Is that person Kemi? Her lack of experience in a crisis worries me a bit. But then I don't have any easy, off-the-shelf alternative for you either. Anyway, what I can say is this: Kemi should certainly find a role in any cabinet, and a prominent role at that, because one thing I hope we have learned from the Boris personality cult and its implosion is that there's something to be said for a more collegiate style of governance, in which all sorts of different talents can and must come to the fore — but once Kemi has proved herself in a context like that, there won't be any holding her back.